Leaders must be ambassadors, says Center board member Doug Conant in a recent post at Conant Leadership. He speaks wisely on the power generated by leaders who choose to demonstrate and champion their values, priorities, and both personal and professional mission to achieve the greatest impact on the greatest number of people within their organizations. When they act as ambassadors, they demonstrate the trickle down effect in the purest sense: representing both themselves and their organization to create widespread feelings of pride and ownership and, thus, greater productivity and collaboration at all levels.
What is most helpful to understand about this idea of ambassadorship is that you can view it as an opportunity to set high standards for the conduct you would like to see at all levels of the organization. Then, embody the desired conduct with your own actions to set the example. The more you embody the desired standards, the more credibility you earn to “put your hand on the shoulder” of other leaders and impart them with the same mission that you carry: to represent the enterprise responsibly and with integrity. The better an ambassador you are, the more you empower everyone else to be good stewards of the company in their own right. It becomes self-reinforcing and exponential.
In a truly high-performing, highly-engaged organization, each individual brings this spirit of ambassadorship to their unique roles every day. Each contributor feels committed to the organization, each feels duty-bound to positively represent their fellow employees, and each is inspired to work tirelessly to bring the company goals to fruition. As leaders, this is the outcome we should all be working towards.
To read the Doug’s full post, please visit here. Then put your ambassador’s hat on and see what a difference it makes.
Doug Conant is the founder of ConantLeadership and the former CEO of the Campbell Soup Company.