From Purpose to Action: CHL Learning Visit at Masonite Highlights How Organizations Can Activate Purpose

By Randi Feinberg

A strong shared purpose can inspire people to innovate and reach for more, keep employees engaged and connected, and fuel a company going through a major turnaround or transformation. Yet activating purpose so that it becomes a living part of a company’s core way of operating, rather than just another “corporate slogan on the wall” is not easy. At the May 23rd Center for Higher Ambition Leadership (CHL) Learning Visit hosted by Masonite, CEOs, CHROs and other senior leaders explored how companies are making purpose actionable – and the business outcomes that make the effort worthwhile.