Social Purpose a CFO Can Love

In a recent Harvard Business Review article, UPS CFO Kurt Kuehn makes the case that social purpose and financial returns are not intrinsically at odds. In fact, they are intertwined in the creation of value over the long term: “My approach is rooted in two beliefs: that companies have a responsibility to contribute to society and the environment, and that every…

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Larry Senn: The Power of Purpose

Larry Senn, dubbed the “father of corporate culture,” brought a dramatic demonstration of the impact of positive culture to the Center’s annual CEO conference in January 2014. Senn asked the assembled executives and thought leaders to stand up. He then gave simple instructions: take the next 30 seconds to thank as many of those around…

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CEOs Discuss the Power of Purpose

A Gathering of Leading Executives and Thought Leaders Purpose drives performance. Whether examining financial returns, customer satisfaction, or employee engagement, firms that embrace the challenge of making a positive contribution to the world outpace their more short-term focused rivals. That was the overwhelming consensus when The Center for Higher Ambition Leadership hosted its third annual…

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Changing from Maximizing Proft to Maximizing Impact

Third in a series on the Higher Ambition session at the Academy of Management’s 2013 annual meeting. Cascade Engineering CEO Fred Keller (left) participated in the Higher Ambition panel at the recent Academy of Management annual meeting in Tampa, Florida. In Keller’s view and experience, seeing social and financial good as an either/or choice is…

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