Cascade Engineering’s Fred Keller on Higher Ambition at TEDx

Cascade Engineering‘s CEO Fred Keller says that business shouldn’t change the world for the better because they must but rather because it can. Business is, he says, the most powerful force in the world. Cascade Engineering is a manufacturer headquartered in Grand Rapids, Michicgan and is one of the largest B Corporations, companies committed to…

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Leading With Your Heart

Fred Keller, President and CEO of Cascade Engineering, talks about a powerful and transformative program developed by Cascade to provide employment opportunities for those on welfare during an interview at our November 2011 Higher Ambition CEO Conference.  Fred describes how the program which began by “leading with our hearts” has ultimately strengthened the organization’s culture…

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