Welcome to HigherAmbition.org

This site is the virtual home for the Center for Higher Ambition Leadership and a community of individuals and organizations who believe that creating social and financial value can go hand-in-hand. Higher Ambition leaders build organizations that succeed in the marketplace by earning the respect, trust, and commitment of their people, customers, communities, and investors. Here you will find resources, support, inspiration, and other essentials for your higher ambition journey.

Accelerate Your Journey

These questions will help you assess where you are and begin to chart your path forward.

How close is your organization to achieving its higher ambition? This assessment will help you determine where you are doing well — and where to concentrate your ongoing efforts.

New to Higher Ambition? Read this short overview of the key concepts in our book.

Leadership Voices

  • Doug“…self-anchoring — knowing why you want to lead and what you want to do — is the essential first step in leading transformational change.”

    Doug Conant
    Former President and Chairman, Campbell Soup Company; currently founder of ConantLeadership
  • Doug StotlarHigher Ambition is “how you engage people, the role that culture plays, how you think about talent on your team, and the type of perspective that leaders need to run a great company.”

    Doug Stotlar
    President and CEO, Con-way, Inc.
  • Bergman WEFEthical capitalism means “…a focus on creating long-term economic and social value, and a commitment by business to act as stewards of the full spectrum of its constituencies — customers, employees, suppliers, investors and society.”
    Stan Bergman
    CEO, Henry Schein, Inc.
  • Fred Keller“…our purpose as we have defined it for Cascade Engineering is to positively impact society and the environment AND be financially successful.”

    Fred Keller
    Former CEO, Cascade Engineering
  • val-gooding-1“Changing the culture is the joy of the Chief Executive. In my case, I had the chance to do everything I believe in, and it worked.”


    Val Gooding, BUPA
    Former CEO, BUPA; currently Non-executive Chairman, Premier Farnell, Non-executive Director, Vodaphone, and Non-executive Director, TUI Travel
  • DickGochnauer“My business experiences have taught me that values-based companies are not only more rewarding to work in, but get higher sustainable results over time.”

    Richard Gochnauer
    Former CEO, United Stationers